Top website builders for Australian Small to Medium Businesses
Compare plans, trials and business features
| Compare | Wix | Squarespace | Shopify | WordPress.com | GoDaddy | Square Online | Hostinger | Webflow | Duda | SITE123 |
|---|---|---|---|---|---|---|---|---|---|---|
| Entry plan | Light | Basic | Basic | Personal | Basic | Free | Premium Builder | Basic Site | Basic | Premium |
| From | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee |
| Maximum Fee | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee | Enter fee |
| Try first | Free site | 14 days | 3 days | Free site | 7 days | Free plan | 30-day refund* | Free starter | 14 days | Free site |
| Custom domain | Paid plan | Paid plan | Paid plan | Paid plan | Paid plan | Paid plan | Paid plan | Paid plan | Paid plan | Paid plan |
| Free Hosting | ✓ | ✕ | ✕ | ✓ | ✓ | ✓ | ✕ | ✓ | ✕ | ✓ |
| Online store | Core plan+ | Paid plan* | Included | Commerce plan* | Commerce plan* | Included* | Business plan* | Ecommerce plan* | Add-on* | Paid plan* |
| Bookings | Selected plans | Add-on/plan* | Apps | Plugins/plan* | Selected plans | Integrations* | Selected plans* | Integrations* | Apps* | Integrations* |
| Business email | Extra | Extra | Extra | Extra | Extra | Extra | Plan dependent* | Extra | Extra | Extra |
| Links | Read More | Read More | Read More | Read More | Read More | Read More | Read More | Read More | Read More | Read More |
| Ideal for | General small business sites | Portfolios and service brands | Product-based online stores | Blogs and content-rich sites | Fast, simple business launch | Businesses using Square POS | Budget-conscious small businesses | Custom-designed websites | Agencies building client sites | Simple brochure websites |
Top Website Builders Australia Summary
Ideal for: at a glance
Choose the type of site you need, then read the ten builder profiles below.
| Builder | Ideal for |
|---|---|
| Wix | Flexible all-round sites |
| Squarespace | Visual brands and portfolios |
| Shopify | Dedicated online stores |
| WordPress.com | Blogs and content-rich sites |
| GoDaddy | Fast business launch |
| Square Online | Square POS users |
| Hostinger | Budget-conscious AI sites |
| Webflow | Custom-designed websites |
| Duda | Agencies building client sites |
| SITE123 | Simple brochure websites |
These suitability selections are SHIKINET’s opinion.
Builder descriptions and offerings
Wix
Flexible all-round sitesWix suits a small business that wants to design its own site without arranging separate hosting. Its visual editor, templates and AI-assisted starting tools make it practical for service pages, portfolios and simple marketing sites. You can publish a free site on a Wix address, then move to a paid plan to connect your own domain and remove Wix branding.
For a business that takes payments, check the commerce-capable plans rather than assuming the entry paid plan includes a store. Bookings, forms, marketing tools and third-party apps can extend the site, but features and allowances vary by plan. Business email and the domain renewal may add to the total.
Our view: Wix is a flexible starting point when ease of editing matters. Test the editor with your real pages, then compare the annual commitment, renewal price and required add-ons before upgrading.
View provider’s plans and features ↗Squarespace
Visual brands and portfoliosSquarespace is a good fit for a design-led service business, creative portfolio, restaurant or small brand that wants a polished site with a consistent look. Its templates and section-based editing can help a team publish pages without managing separate hosting. The platform offers a 14-day website trial, so you can build the main pages before choosing a subscription.
Selling tools, appointment scheduling, email campaigns and other extensions depend on the plan or separate services. Check the exact commerce fees, booking costs and payment options for Australia. A custom domain may be included for an initial period on some annual plans, while renewal and business email can cost extra.
Our view: choose Squarespace when visual presentation is the priority and its editor feels comfortable. Build a sample product or enquiry flow during the trial, then compare annual and monthly billing before publishing.
View provider’s plans and features ↗Shopify
Dedicated online storesShopify is built primarily for selling products, making it a strong choice for an Australian retailer that expects its catalogue and orders to grow. It combines a hosted storefront with checkout, inventory, shipping and sales-channel tools. The entry trial lets you set up products and test the admin before committing to a paid store plan.
Its app ecosystem can add subscriptions, advanced shipping, reviews and marketing, but recurring app charges can make the final bill much higher than the base subscription. Payment processing rates and third-party transaction fees depend on the plan and gateway. Business email is generally separate, and a custom domain needs registration or renewal.
Our view: Shopify is the clearest fit when ecommerce is the main job of the website. Check the checkout experience, Australian shipping workflow and total monthly app costs against your expected sales volume.
View provider’s plans and features ↗WordPress.com
Blogs and content-rich sitesWordPress.com provides managed hosting and a familiar publishing system for businesses that expect to post articles, guides, news or detailed service content. A free hosted site is useful for testing the editor, while paid plans unlock a custom domain and broader business features. It can be a sensible choice when several people need to maintain pages and publish regularly.
The WordPress ecosystem offers themes and plugins, but availability, support and storage depend on the plan. Commerce can be added through the appropriate plan and setup; evaluate its payment, shipping and maintenance needs before choosing it for a large store. Email, domains and premium extensions may involve extra charges.
Our view: WordPress.com is especially appealing for a content-led business that values room to expand. Check the precise plan features and distinguish this managed service from self-hosted WordPress.org before comparing costs.
View provider’s plans and features ↗GoDaddy
Fast business launchGoDaddy Website Builder is designed for a business that wants to get a simple site online quickly. Its guided setup, templates and integrated hosting cover the basics for a brochure site, service listing or initial online presence. A free tier lets you try the builder, while paid plans unlock features such as a custom domain connection and more business tools.
Online selling, appointments, marketing and search features differ by plan, so choose the tier for the tasks you actually need. GoDaddy also sells domains, email and other services separately; review the complete checkout rather than just the headline website price. A short premium trial should not be confused with an ongoing free premium plan.
Our view: it is a convenient option when speed and simplicity matter most. Build a few real pages and check the mobile layout, renewal rate and ecommerce requirements before paying.
View provider’s plans and features ↗Square Online
Square POS usersSquare Online is worth considering for a café, market seller or retailer already using Square payments and point of sale. Its online store can share product and order workflows with the wider Square system, reducing the need to maintain separate tools. An ongoing free plan provides a practical way to launch a basic store, although payment processing charges still apply when customers buy.
Paid tiers add capabilities such as deeper customisation and more advanced selling features. Check the current Australian plan matrix for custom-domain rules, delivery and pickup options, and any premium functionality your business needs. The total cost can include processing fees, hardware, other Square subscriptions and domain charges.
Our view: Square Online is strongest when online and in-person sales need to work together. Run a test order, refund and stock update before deciding whether its design flexibility is sufficient.
View provider’s plans and features ↗Hostinger
Budget-conscious AI sitesHostinger combines hosting with an AI-assisted website builder aimed at owners who want a low-cost route to a new business site. Its editor can start from a prompt or template, then let you adjust text, images and layout. It can work for a portfolio, service business or small store where a straightforward all-in-one setup is more important than specialised design control.
The advertised starting price can depend on a long prepaid term and a temporary promotion. Look closely at the renewal rate, included domain period, email allowances and ecommerce features of the selected plan. A money-back period is not the same as an ongoing free plan, and optional tools can change the final cost.
Our view: Hostinger is attractive when the budget is tight and the builder meets your needs. Test its editing limits and calculate the full first-term and renewal totals before purchasing.
View provider’s plans and features ↗Webflow
Custom-designed websitesWebflow suits designers and businesses that want detailed control over page layout, interactions and responsive behaviour. Its visual design environment can produce a distinctive marketing site without using a conventional template editor. A free Starter site on a Webflow address lets you explore the workflow and publish a limited site before paying for a custom-domain Site plan.
Webflow separates Site plans from Workspace plans, which can make its pricing less obvious for a team or agency. Content management, ecommerce, localisation and additional traffic or usage can affect the plan choice and total bill. A free Starter site has page and capacity limits, so it is mainly a way to prototype or run a small presence.
Our view: Webflow rewards teams willing to learn its design system. Map your page count, CMS needs and collaborators first, then price the exact combination needed to publish.
View provider’s plans and features ↗Duda
Agencies building client sitesDuda is designed around agencies and web professionals who build and manage sites for clients. Its editor, team workflow and multi-site dashboard can help an agency produce repeatable small-business websites. Higher plans add client-facing and white-label capabilities, while ecommerce and other functions can require separate services or add-ons.
The trial is useful for testing the editor and client handoff, but it is not an ongoing free hosted plan. Duda lists prices in US dollars, and the amount an Australian buyer pays can vary with exchange rates and taxes. Extra sites, team features, apps and custom arrangements may increase the total beyond the entry account price.
Our view: Duda makes the most sense when you expect to manage several client websites, rather than one basic brochure site. Test the publishing workflow and compare per-site costs before choosing an agency tier.
View provider’s plans and features ↗SITE123
Simple brochure websitesSITE123 focuses on guided site creation for an owner who needs a straightforward brochure website, event page or small online presence. Its structured editor can be easier to approach than a design-heavy canvas. An ongoing free site includes hosting on a SITE123 subdomain, making it possible to draft and publish basic pages before committing to a paid plan.
The free tier has limits on storage, bandwidth and branding. Connecting a custom domain, expanding resources or adding more business functionality requires a paid subscription. Review the specific ecommerce, language, form and email options in the current plan before assuming they are included. Annual billing and domain renewal can affect the real long-term cost.
Our view: SITE123 is a practical fit when getting clear information online quickly matters more than detailed layout freedom. Check a live mobile preview and the required paid features before upgrading.
View provider’s plans and features ↗Disclaimer
These summaries and suitability selections are SHIKINET’s opinions based on providers’ published offerings. They are not independent tests or guarantees of results, support or fitness for a particular business. The providers publish affiliate programs, but inclusion does not mean SHIKINET has been approved by each program. We may earn a commission from links added to our site, at no extra cost to you. Plans, trial terms, features, currencies, introductory and renewal prices, processing fees and add-on charges can change. Check the provider’s current Australian checkout and terms before purchasing. Please also read our full Terms and Conditions and Privacy Policy.
Updated 29 September 2026.